📣 Book Marketing Guide
Practical strategies to find readers — from building your email list and running ARC campaigns to Amazon ads, BookTok, and what actually moves copies.
How to Build Your Author Email List Before Your Book Launches
The single highest-ROI marketing channel for authors — how to set up a reader magnet, choose an email platform, and grow your list before launch day.
Amazon Ads for Authors: A Beginner's Guide to Sponsored Products
How Sponsored Products and Lockscreen ads work, how to target by keyword and ASIN, what bids to start with, and how to read your ACoS to know if ads are profitable.
How to Get Book Reviews Before Launch
Step-by-step ARC strategy — how to recruit readers, NetGalley, blogger outreach, and what to do when reviewers go quiet.
BookTok for Authors: How to Use TikTok to Sell More Books
An honest look at TikTok for authors — which genres benefit most, how to make content without dancing, and whether the time investment is worth it for your book.
Author Website: Do You Need One in 2025?
What an author website should accomplish, what pages matter most, and whether it's better to invest in a site or focus that energy on Amazon and email.
How to Price Your Book for Maximum Revenue
The data on ebook pricing psychology, the case for permafree first-in-series, and how to use price promotions to trigger Amazon's recommendation engine.
Book Launch Strategy for Self-Published Authors
The 90-day pre-launch timeline, launch week tactics that move the needle, and post-launch momentum strategies for indie authors.
Goodreads Strategy for Authors
How to optimize your Goodreads author profile, use Goodreads ads, engage with readers, and handle negative reviews without damaging your reputation.
A polished book is the best marketing asset
Great reviews drive organic discovery. Get professional editorial feedback on your manuscript before it reaches your first readers.
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